Privacy policy

1. name and contact details of the controller and the company data protection officer

This privacy policy applies to data processing by:

Person responsible:
HP Laboratory Technology GmbH
Bruckmannring 19
85764 Oberschleissheim
Phone +49 (89) 30 666 47 – 0
Fax +49 (89) 30 666 47 – 20
info@hp-lab.com

The data protection officer can be reached at sh@dsbits.de

2. collection and storage of personal data and the nature and purpose of their use

a) When visiting the website

When you visit our website, the browser used on your terminal device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automated deletion:

IP address
Date and time of the request
Time zone difference from Greenwich Mean Time (GMT)
Content of the request (concrete page)
Access status/HTTP status code
Data volume transferred in each case
Website from which the request comes
Browser type together with version
Operating system and its interface
Language and version of the browser software
Name of the accessed web page
Message about successful retrieval

The aforementioned data will be processed by us for the following purposes:

Ensuring a smooth connection of the website,
Ensuring a comfortable use of our website,
Evaluation of system security and stability, and
for other administrative purposes.

The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above. In no case do we use the collected data for the purpose of drawing conclusions about your person.

In addition, we use cookies and analysis services when you visit our website. For more detailed explanations, please refer to sec. 5 and 6 of this Privacy Policy.

b) When registering for our newsletter

Insofar as you have given your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, we will use your e-mail address to send you our newsletter on a regular basis. To receive the newsletter, it is sufficient to provide an e-mail address.

Unsubscribing is possible at any time, for example via a link at the end of each newsletter. Alternatively, you are welcome to email your unsubscribe request to info@hp-lab.de at any time.

c) When ordering catalogs via our website

If you are interested in our products, we offer you the possibility to contact us via a system provided on the website. In doing so, it is necessary to provide a valid e-mail address so that we know from whom the request originates and so that we can answer it. Further information is also required for processing the request (name, address, company name, telephone number for possible queries.

The data processing for the purpose of preparing the offer is carried out in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO for the fulfillment of the contract, namely your offer request.

The personal data collected by us will be automatically deleted after completion of your request if no order is placed or if there is no legal obligation to store the data.

3. disclosure of data

Your personal data will not be transferred to third parties for purposes other than those listed below.

We will only share your personal information with third parties if:

You have provided us with your personal data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO have given express consent to this,
the disclosure according to Art. 6 para. 1 p. 1 lit. f DSGVO is necessary for the assertion, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in the non-disclosure of your data,
in the event that for the transfer according to Art. 6 para. 1 p. 1 lit. c DSGVO a legal obligation exists, or
this is legally permissible and in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO is necessary for the processing of contractual relationships with you.

4. unsolicited applications

You are welcome to send us unsolicited applications. Please ensure yourself that the transmission path you choose is sufficiently secure. Sending an e-mail without a suitable encryption method is not recommended, as your data could then be read and used by unauthorized persons on the communication path without much effort. If you would like to send us an encrypted e-mail with application documents, please only use the e-mail address bewerbung@hp-lab.com.

5. cookies

We use cookies on our site. These are small files that your browser automatically creates and that are stored on your end device (laptop, tablet, smartphone or similar) when you visit our site. Cookies do not cause any damage to your end device, do not contain viruses, Trojans or other malware.

Information is stored in the cookie that arises in each case in connection with the specific end device used. However, this does not mean that we thereby obtain direct knowledge of your identity.

The use of cookies serves on the one hand to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after leaving our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your terminal device for a certain specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you (see section 6). These cookies allow us to automatically recognize that you have already been with us when you visit our site again. These cookies are automatically deleted after a defined period of time.

The data processed by cookies are necessary for the aforementioned purposes to protect our legitimate interests as well as those of third parties pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO required.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a notice always appears before a new cookie is created. However, the complete deactivation of cookies may mean that you cannot use all the functions of our website.

6. analysis tools

a) Tracking tools

The tracking measures listed below and used by us are carried out on the basis of Art. 6 para. 1 p. 1 lit. f DSGVO carried out. With the tracking measures used, we want to ensure a needs-based design and the ongoing optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These interests are to be considered legitimate within the meaning of the aforementioned provision.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

i) Google Analytics

For the purpose of demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analytics service provided by Google, Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymized usage profiles are created and cookies (see under item 4) are used. The information generated by the cookie about your use of this website such as

Browser type/version,
operating system used,
Referrer URL (the previously visited page),
Host name of the accessing computer (IP address),
Time of the server request,

are transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to the use of the website and the Internet for the purposes of market research and demand-oriented design of these Internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. In no case will your IP address be merged with other data from Google. The IP addresses are anonymized so that an assignment is not possible (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie is set that prevents future collection of your data when visiting this website. The opt-out cookie is valid only in this browser and only for our website and is placed on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found, for example, in Google Analytics Help
(https://support.google.com/analytics/answer/6004245?hl=de).

ii) Google Adwords Conversion Tracking

In order to statistically record the use of our website and to evaluate it for the purpose of optimizing our website for you, we also use Google Conversion Tracking. In the process, Google Adwords sets a cookie (see section 5) on your computer if you have accessed our website via a Google ad.

These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.

Each Adwords customer receives a different cookie. Cookies can therefore not be tracked through the websites of Adwords customers. The information collected using the conversion cookie is used to create conversion statistics for Adwords customers who have opted for conversion tracking. Adwords clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not wish to participate in the tracking procedure, you can also refuse the setting of a cookie required for this – for example, by means of a browser setting that generally deactivates the automatic setting of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the “www.googleadservices.com” domain. Google’s privacy policy on conversion tracking can be found here (https://services.google.com/sitestats/de.html).

iii) DoubleClick by Google
This website continues to use the online marketing tool DoubleClick by Google. DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later uses the same browser to visit the advertiser’s website and make a purchase. According to Google, DoubleClick cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.
You can prevent participation in this tracking process in several ways: a) by an appropriate setting of your browser software, in particular the suppression of third-party cookies leads to the fact that you do not receive ads from third-party providers; b) by disabling cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.de/settings/ads, which setting will be deleted when you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign “About Ads” via the link https://www.aboutads.info/choices, this setting being deleted when you delete your cookies; d) by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browsers under the link https://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to use the full functionality of this website.
The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f GDPR. Further information on DoubleClick by Google is available at https://www.google.de/doubleclick and https://support.google.com/adsense/answer/2839090, and on data protection at Google in general: https://www.google. de/intl/en/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at https://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

7. data subject rights

You have the right:

to request information about your personal data processed by us in accordance with Art. 15 DSGVO. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
in accordance with Art. 16 DSGVO to immediately demand the correction of incorrect or completion of your personal data stored by us;
pursuant to Art. 17 DSGVO to request the erasure of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;
to request the restriction of the processing of your personal data in accordance with Art. 18 DSGVO, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer require the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing in accordance with Art. 21 DSGVO;
pursuant to Art. 20 DSGVO to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;
according to Art. 7 par. 3 DSGVO to revoke your consent once given to us at any time. This has the consequence that we may no longer continue the data processing that was based on this consent for the future, and
complain to a supervisory authority in accordance with Art. 77 DSGVO. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

8. right of objection

If your personal data is collected on the basis of legitimate interests pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO, you have the right to object to the processing of your personal data in accordance with Art. 21 DSGVO, provided that there are grounds for doing so which arise from your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.

If you wish to exercise your right of revocation or objection, simply send an e-mail to info@hp-med.com.

9. data security

Within the website visit, we use the widespread SSL procedure (Secure Socket Layer) in connection with the highest encryption level supported by your browser. As a rule, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.

We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

10. up-to-dateness and modification of this privacy policy

This privacy policy is currently valid and has the status June 2020.

Due to the further development of our website and offers on it or due to changed legal or regulatory requirements, it may become necessary to change this privacy policy. You can access the current data protection declaration at any time on our website.